Pogled na edvertajzing

Kritičen pogled na oglaševanje in oglaševalsko sceno s štirimi nepotrebnimi oglasi.
AD: Sašo Dornik
Agencija: Studio Marketing JWT


body copy:
WIN AN AWARD AND YOU'LL GET LAID. After all this is what advertising is all about, isn't it! Show you're worth it! You deserve it. You're the only one up there. Ahh, it feels good! Oh yes, the stage. The lights. The audience. And just you, you, you. Finally, some recognition. Your ego grows, sky-high. Oh, boy, it can get lonely up there. And suddenly it strikes you. You're a genius! Don't listen to your colleagues, they don't have a clue! Fuck the art director, fuck the creative director, and especially fuck the account executive! Well, congratulations! You just reached the point of no return. Say goodbye to the real world.
BUT THEN AGAIN... IT'S JUST ADVERTISING, ISN'T IT?


body copy:
AH... JUST DO IT! Nobody will notice. Nobody will ever find out. And who cares, anyway. Well, you should, you stealing fuck! What, if no-one notices, it means you didn't do it? Too, late you already crossed the line. You're in deep shit. Oh, you admit there's a certain similarity? Let's see. You both used the same visual. The same headline. Oops, the same slogan. Oh, but you used a different logo. Now it's your idea, isn't it? What do you call this? Collective creative subconsciousness? Wake up, dreamtime is over. Get your ass down and produce some good work. Which is your own.
BUT THEN AGAIN... IT'S JUST ADVERTISING, ISN'T IT?


body copy:
SO? HAVE YOU COME, YET? Or do you need some more verbal masturbation? Mambo jumbo hanky panky tic tac toe! Does this make you hard? Yes, hard to understand! Stop it with the rhymes. Stop it with the headline that is »in-line«. With the logo with a »go-go«. And the slogan that is »oh, so global«. A word of advice: advertising actually has a purpose. Yes, it does. Really. And it's certainly not meant to satisfy your hunger for word play. Start acting like a copywriter! And leave the poet at home, will you?
BUT THEN AGAIN... IT'S JUST ADVERTISING, ISN'T IT?


body copy:
WHERE IS THE LOGO? Where is the visual? The clever headline, written in 6,5pt. type? The Brazilian picture-plus-small-logo-in-the-bottom-right-corner design? Isn't that a sure winner on any advertising festival? Hell, yes. We got it all wrong. This ad shouldn't win any award. At all. Not even get shortlisted. Nothing. Nada. Zero. It doesn't comply to any trend. Too many words for the nineties. Too without-a-photo for the new millenium. Too bad.
BUT THEN AGAIN... IT'S JUST ADVERTISING, ISN'T IT?