primozmahne's posterous http://primozmahne.posterous.com Most recent posts at primozmahne's posterous posterous.com Sat, 10 May 2008 19:52:01 -0700 TV3, Euro 2008 http://primozmahne.posterous.com/portfolio/2008/05/tv3-euro-2008.html http://primozmahne.posterous.com/portfolio/2008/05/tv3-euro-2008.html

Serija oglasov, ki prikazujejo emocije ob gledanju evropskega nogometnega prvenstva.
Foto: Pablo Montanez
Agencija: VetoGroup

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Thu, 20 Mar 2008 17:00:20 -0700 Zala http://primozmahne.posterous.com/portfolio/2008/03/zala.html http://primozmahne.posterous.com/portfolio/2008/03/zala.html

Del imidž akcije za izvirsko vodo Zala.
AD: Sašo Dornik
Foto: Pablo Montanez
CGI: Testtube
Agencija: Imelda Ogilvy


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Thu, 20 Mar 2008 16:58:07 -0700 Jebeš cenzuro http://primozmahne.posterous.com/portfolio/2008/03/jebe-cenzuro.html http://primozmahne.posterous.com/portfolio/2008/03/jebe-cenzuro.html

Mladinin proglas proti cenzuri na internetu.
AD: Sašo Dornik
Agencija: Imelda Ogilvy


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Thu, 20 Mar 2008 16:46:56 -0700 Slovenska vojska, serija tiskanih oglasov http://primozmahne.posterous.com/portfolio/2008/03/slovenska-vojsk.html http://primozmahne.posterous.com/portfolio/2008/03/slovenska-vojsk.html

Moje služenje domovini.
KD: Uroš Goričan
AD: Sašo Dornik
Foto: Arne Hodalič
Agencija: Studio Marketing JWT

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Thu, 20 Mar 2008 16:35:56 -0700 NLB, Leasing za avtomobile http://primozmahne.posterous.com/portfolio/2008/03/nlb-leasing-za.html http://primozmahne.posterous.com/portfolio/2008/03/nlb-leasing-za.html

Pregovorno slovensko zavist je mogoče obrniti sebi v prid (no, v naročnikovo korist).
AD: Katja Gaspari
Agencija: Studio Marketing JWT


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Thu, 20 Mar 2008 16:26:41 -0700 Pogled na edvertajzing http://primozmahne.posterous.com/portfolio/2008/03/pogled-na-edver.html http://primozmahne.posterous.com/portfolio/2008/03/pogled-na-edver.html

Kritičen pogled na oglaševanje in oglaševalsko sceno s štirimi nepotrebnimi oglasi.
AD: Sašo Dornik
Agencija: Studio Marketing JWT


body copy:
WIN AN AWARD AND YOU'LL GET LAID. After all this is what advertising is all about, isn't it! Show you're worth it! You deserve it. You're the only one up there. Ahh, it feels good! Oh yes, the stage. The lights. The audience. And just you, you, you. Finally, some recognition. Your ego grows, sky-high. Oh, boy, it can get lonely up there. And suddenly it strikes you. You're a genius! Don't listen to your colleagues, they don't have a clue! Fuck the art director, fuck the creative director, and especially fuck the account executive! Well, congratulations! You just reached the point of no return. Say goodbye to the real world.
BUT THEN AGAIN... IT'S JUST ADVERTISING, ISN'T IT?


body copy:
AH... JUST DO IT! Nobody will notice. Nobody will ever find out. And who cares, anyway. Well, you should, you stealing fuck! What, if no-one notices, it means you didn't do it? Too, late you already crossed the line. You're in deep shit. Oh, you admit there's a certain similarity? Let's see. You both used the same visual. The same headline. Oops, the same slogan. Oh, but you used a different logo. Now it's your idea, isn't it? What do you call this? Collective creative subconsciousness? Wake up, dreamtime is over. Get your ass down and produce some good work. Which is your own.
BUT THEN AGAIN... IT'S JUST ADVERTISING, ISN'T IT?


body copy:
SO? HAVE YOU COME, YET? Or do you need some more verbal masturbation? Mambo jumbo hanky panky tic tac toe! Does this make you hard? Yes, hard to understand! Stop it with the rhymes. Stop it with the headline that is »in-line«. With the logo with a »go-go«. And the slogan that is »oh, so global«. A word of advice: advertising actually has a purpose. Yes, it does. Really. And it's certainly not meant to satisfy your hunger for word play. Start acting like a copywriter! And leave the poet at home, will you?
BUT THEN AGAIN... IT'S JUST ADVERTISING, ISN'T IT?


body copy:
WHERE IS THE LOGO? Where is the visual? The clever headline, written in 6,5pt. type? The Brazilian picture-plus-small-logo-in-the-bottom-right-corner design? Isn't that a sure winner on any advertising festival? Hell, yes. We got it all wrong. This ad shouldn't win any award. At all. Not even get shortlisted. Nothing. Nada. Zero. It doesn't comply to any trend. Too many words for the nineties. Too without-a-photo for the new millenium. Too bad.
BUT THEN AGAIN... IT'S JUST ADVERTISING, ISN'T IT?

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Thu, 20 Mar 2008 12:58:24 -0700 Ego, serija tiskanih oglasov http://primozmahne.posterous.com/portfolio/2008/03/ego-serija-tisk.html http://primozmahne.posterous.com/portfolio/2008/03/ego-serija-tisk.html

Naloga: sporočiti, da je Ego probiotičen izdelek. Rešitev: načela probiotike.
AD: Katja Gaspari
Agencija: Studio Marketing JWT

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Thu, 20 Mar 2008 12:39:32 -0700 Terorizem http://primozmahne.posterous.com/portfolio/2008/03/terorizem.html http://primozmahne.posterous.com/portfolio/2008/03/terorizem.html

Oglasi iz leta 2002, ki znajo biti aktualni še kar nekaj časa.
Mladinin razpis, izbrani 3 od 4 oglasov
AD: Ivona Šutila
Agencija: S Team Bates Saatchi & Saatchi

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Thu, 20 Mar 2008 12:27:13 -0700 Taxi Društvo Ljubljana http://primozmahne.posterous.com/portfolio/2008/03/taxi-drutvo-lju.html http://primozmahne.posterous.com/portfolio/2008/03/taxi-drutvo-lju.html

"Let us do the driving." Vi pa naročite še enega.
Zlata nagrada, Moskovski oglaševalski festival MIAF 2002
Srebrna palčka, Golden Drum 2002
Finalist, Epica 2002
AD: Tamara Četković
Agencija: S Team Bates Saatchi & Saatchi


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Thu, 20 Mar 2008 12:14:59 -0700 Miami Ad School Warsaw http://primozmahne.posterous.com/portfolio/2008/03/miami-ad-school.html http://primozmahne.posterous.com/portfolio/2008/03/miami-ad-school.html

Oglas je nastal za natečaj na Magdaleni.
Srebrna nagrada, Magdalena 2003
AD: Petja Montanez
Agencija: Studio Marketing JWT


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